Built by the firm that runs on it.
Maryah is not a software company's guess at what advisory needs. It is the operating system LePrince Group built for its own mandates, opened to the firms who want the same leverage.
Dealmakers first. Software second.
LePrince Group is a founder-led M&A advisory firm. It advises owners and shareholders on selling companies, raising capital, and structuring transactions, and it runs every one of those mandates on Maryah. The product exists because the firm needed it; the firm is the product's first, hardest client.
That order matters. Every deliverable Maryah produces, the tie-out ledger, the valuation draft, the buyer cases, was shaped by an advisor who had to stand behind it in front of a real counterparty, not by a feature request in a backlog. When the system flags a figure as unverified, it is because someone here was once embarrassed by a figure that should have been.
Maryah is the product and carries the ambition; LePrince Group is the advisory practice and carries the standard. This page is about the second.
From the principal's side of the table.
LePrince Group was founded by Hugo LePrince, who has spent the past decade building companies. He co-founded his first venture as a teenager. At twenty he co-founded Creed Media, one of the most influential Gen-Z marketing companies in the world, grew it from three people into a global team working with some of the biggest artists on earth, and sold a strategic stake to an international investment group.
He went on to sell consumer products for eight figures, bring brands into US retail, and build Aldren, the leading retail distributor for emerging DTC brands. He was named to Forbes 30 Under 30 Europe.
He learned M&A the way the best dealmakers do: from the principal's side of the table, with his own capital and his own companies on the line. Maryah is that experience turned into a system.
- Co-founder, Creed Media
- Aldren, retail distribution for emerging DTC brands
- Forbes 30 Under 30 Europe
- Eight-figure consumer exits
Maryah is the system we wished we had: it does the work a deal team does, learns from every mandate, and leaves the advisor the judgment that moves the outcome.
The problems only the seat teaches you.
Three lessons from running deals as a principal, and what each one built into Maryah.
The preparation eats the judgment
On a live mandate, the hours go to chasing files, re-keying models, and formatting memoranda, while the calls that actually move the outcome wait. So Maryah's agent does the preparation end to end, and the advisor's time goes where a machine cannot: the relationship, the negotiation, the call.
An unsourced number costs you the room
One figure that does not survive a buyer's diligence taints every figure you present after it. That is why tie-out is Maryah's core mechanic: every number traces to a verbatim quote in a source document, or it is flagged as unverified before a counterparty ever sees it.
The best buyer is an argument, not a screen
The right acquirer for a company is rarely the output of a financial filter; it is a case built on who they are, what they have bought, and what they say they want. So Maryah argues buyers in written, cited paragraphs an advisor can interrogate, and it expects to be overruled by someone who knows the market better.
Software, senior advisory, or both.
Two ways to work with us. Both run on the same system, to the same standard.
Run Maryah at your firm ↗
License the platform for your own mandates. Your team, your clients, your judgment, with the agent as the analyst who builds the room, drafts the valuation, packages the deal, and argues the list. We onboard you against a live mandate, not a slide deck, and your deal data stays behind the hard organisational boundary.
Engage the advisory ↗
For owners and shareholders who want a senior advisor rather than a platform: LePrince Group runs the mandate itself, on Maryah, from valuation to close. You get the same tie-out discipline and buyer evidence, with the firm's judgment and network carrying the process. Advisory engagements run through LePrince Group directly.
We do not ship anything to your firm that we would not stand behind in front of our own client.
Talk to the people who built it.
Every demo is run by someone who works on mandates, not a sales script. Tell us how your deals run today and we will show you, concretely, what changes.